tag:blogger.com,1999:blog-17827757131057573412024-03-19T03:55:54.590-07:00This Is Old School AdvertisingPinoy print ads when I was growing up!Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-1782775713105757341.post-15645280793815978432010-02-17T23:07:00.001-08:002010-02-17T23:10:24.600-08:00Help Sony Ericsson find the first Pinoy flag bearer to the 2010 FIFA World Cup! :-)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxaDIGAskvk4ibgzhbW5ph_crBGRaoH9aXAJcpDUU7xxyY2ydIddPncKHYEjySjc900QcMLJ3geiUEXZKHfTQ4bpDYrz6YZRXEfb2I6Eggq3nBfz_r2wzCxFm1Y9mAJ-RKJnna8YhpF-g/s1600-h/Picture1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 209px; height: 320px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxaDIGAskvk4ibgzhbW5ph_crBGRaoH9aXAJcpDUU7xxyY2ydIddPncKHYEjySjc900QcMLJ3geiUEXZKHfTQ4bpDYrz6YZRXEfb2I6Eggq3nBfz_r2wzCxFm1Y9mAJ-RKJnna8YhpF-g/s320/Picture1.jpg" alt="" id="BLOGGER_PHOTO_ID_5439476901709505538" border="0" /></a><br /><span style="font-family: arial;">Natanggap ko sa aking e-mail:</span><br /><br /><div style="text-align: justify;"><div style="text-align: left;"><span style="font-family: arial; font-style: italic;"><span style="font-weight: bold;">"Guys, Sony Ericsson is sending one Pinoy kid to South Africa to become the first Philippine flag bearer to the 2010 FIFA World Cup! Isali niyo na ang mga kids niyo (son, daughter, apo, nephew, niece, cousin, inaanak, etc), just upload a 30-60 second video of your kid showing why they deserve to be chosen. :-) Visit www.clickthecity.com/sonyericssonfifa for full contest details :)"</span></span><br /></div><span style="font-family: arial;"></span></div><span style="font-family: arial;"><br />So ayan, sali na kayo! :-) Please note that the contest is open only to Filipino citizens.<br /><br /><br /></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-38787832397150616302009-08-17T21:40:00.000-07:002009-08-17T21:57:44.654-07:00Ad Congress "Perspectives"<span style="font-family:arial;">Damn! Perspectives, perspectives.<br /><br />I think I'm having that same feeling I felt after watching "Vantage Point". Yung magulo but after figuring it out you feel like Sherlock Holmes.<br /><br />Ikaw, sino sa tingin mo ang whodunnit?<br /><br /></span><center><br /><br /><span style="font-family:arial;"><object height="295" width="480"><param name="movie" value="http://www.youtube.com/v/0VvrDt1AFJs&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0VvrDt1AFJs&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object><br /><br /><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/0z0_pWHkr2E&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0z0_pWHkr2E&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><br /><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/IC_zYqH9b8c&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/IC_zYqH9b8c&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><br /><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/yat3oPmOmxI&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/yat3oPmOmxI&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><br /><object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/Xg4iAkUx-oo&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Xg4iAkUx-oo&hl=en&fs=1&color1=0xe1600f&color2=0xfebd01" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br /><br /></span></center><br /><br /><span style="font-family:arial;">Bahala na si Batman--makikigulo ako sa upcoming Ad Congress sa Baguio!</span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-37888365948898072222009-08-06T05:25:00.000-07:002009-08-06T05:35:26.553-07:001933 - 2009<div align="center"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2Chxu87fh6KQa4Xc0D0XcBmri0qreLbsQojcvreyfL3a6Ii8YgJwBuMiVy7nRaxUKABCJfInUD_AsgwOtxa-A_BjgePwIykNWm31s-auArbA3xwgEkE30cnooENilpg3yM3AdYmEIqEI/s1600-h/Cory_Aquino_-_Woman_of_the_Year.jpg"><img id="BLOGGER_PHOTO_ID_5366826336925428674" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 243px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2Chxu87fh6KQa4Xc0D0XcBmri0qreLbsQojcvreyfL3a6Ii8YgJwBuMiVy7nRaxUKABCJfInUD_AsgwOtxa-A_BjgePwIykNWm31s-auArbA3xwgEkE30cnooENilpg3yM3AdYmEIqEI/s320/Cory_Aquino_-_Woman_of_the_Year.jpg" border="0" /></a><em><span style="font-family:times new roman;"> Idol,</span></em></div><div align="center"><em><span style="font-family:times new roman;"></span></em></div><div align="center"><em><span style="font-family:times new roman;">Maraming salamat. </span></em></div><div align="center"><em><span style="font-family:times new roman;"></span></em></div><div align="center"><em><span style="font-family:times new roman;">Paalam.</span></em></div><div align="center"><em><span style="font-family:Times New Roman;"></span></em> </div><div align="center"> </div><div align="center"><em><span style="font-family:Times New Roman;"></span></em></div><div align="center"><em><span style="font-family:Times New Roman;"></span></em></div><div align="center"></div><div align="left"><em></em><br /><p><br /><p><br /></div><div align="left"><span style="font-family:arial;font-size:78%;"><a href="http://www.time.com/time/magazine/article/0,9171,963185,00.html">Click here to read the original TIME magazine article about Cory Aquino.</a></span></div><div align="left"><span style="font-family:Arial;font-size:78%;"></span></div><div align="left"></div>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-58074687656566217422009-08-06T05:16:00.000-07:002009-08-06T05:19:33.728-07:00Centerspread ng Loreal<center><a title="Elseve_Loreal by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3794345093/"><img height="500" alt="Elseve_Loreal" src="http://farm3.static.flickr.com/2535/3794345093_6c08acf160.jpg" width="405" /></a></center><br /><span style="font-family:arial;">Dahil centerspread nga ang L'oreal ad na yan, ito ang kapartner niyan:<br /><br /></span><center><a title="Elseve by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3795164880/"><span style="font-family:arial;"><img height="500" alt="Elseve" src="http://farm4.static.flickr.com/3546/3795164880_51bc59d2ef.jpg" width="414" /></span></a></center><br /><span style="font-family:arial;">Glamorous! Haha.<br /><br /><br /><br /></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com3tag:blogger.com,1999:blog-1782775713105757341.post-46917668651968880982009-07-29T22:27:00.000-07:002009-07-29T22:30:53.540-07:00Sarsi: Angat Sa Iba (1989)<span style="font-family:arial;">I told myself I won't post videos here but......<br /><br /></span><center><span style="font-family:arial;"><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/49dk6xsFjNw&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/49dk6xsFjNw&color1=0xb1b1b1&color2=0xcfcfcf&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object></span></center><br /><span style="font-family:arial;">I don't recall ever seeing this <strong>Sarsi </strong>ad, but I'm so glad to have stumbled upon this now!<br /><br />I just love the message! At iba pa ang look ng Sarsi bottle noon haha. They're still with Cosmos pa noon. I hope this nice battle cry makes a come back.</span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-41752060745739871402009-07-29T03:30:00.000-07:002009-07-29T03:51:19.435-07:00Jolina, Angelu and Guia for Newtex<div align="justify"><span style="font-family:arial;">Will you look at that! Before <strong>Angelu de Leon</strong> went crazy over Joko Diaz, before <strong>Jolina Magdangal</strong> switched TV networks, and before <strong>Guia Alvarez</strong> totally slipped out of showbiz consciousness, these three girls were once endorsers of <strong>Newtex</strong> (yung sanitary napkin. Hindi ako target market, obviously). For those who really can't remember Guia, she started in <strong>Ang TV</strong> (everybody now: "Esmyuskee!!!")<br /></div></span><div align="center"><br /><a title="Newtex-Ad by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3768813508/"><span style="font-family:arial;"><img height="500" alt="Newtex-Ad" src="http://farm3.static.flickr.com/2578/3768813508_d6733bf93e.jpg" width="420" /></span></a><span style="font-family:arial;"><br /></div></span><div align="justify"><br /><span style="font-family:arial;">They looked so fresh and vibrant in this ad--save for Guia Alvarez's we smile. I have no idea if it's a half-meant smile or what.</span></div><div align="justify"><span style="font-family:Arial;"></span></div><div align="center"><span style="font-family:Arial;">***</span></div><div align="justify"><span style="font-family:Arial;"></span></div><div align="justify"><span style="font-family:Arial;font-size:85%;"><strong>Ad copy:</strong></span></div><div align="justify"><span style="font-family:Arial;font-size:85%;"></span></div><div align="justify"><span style="font-family:Arial;font-size:85%;"><em>What? Miss the fun because you have? No way! With Newtex, pwede ka pa ring mag-enjoy! Kasi ang Newtex, tamang tama ang thickness kaya sigurado ka sa protection. You'll feel confident...you can be yourself! Ang saya di ba?</em></span></div><div align="justify"><span style="font-family:Arial;font-size:85%;"><em></em></span></div><div align="justify"><span style="font-family:Arial;font-size:85%;"><em>(Product shot) Newtex. Pagkat dalaga ka na!</em></span></div>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-48006897183970505842009-07-29T03:21:00.000-07:002009-07-29T03:27:37.513-07:00May Queensland Butter Pa Ba?<span style="font-family:arial;">I used to always see this ad in print dati. May <strong>Queensland Butter</strong> pa ba ngayon? Pang-Dairy Creme lang kasi ako hahaha.<br /><br /></span><center><a title="Queensland-Butter by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3767995531/"><span style="font-family:arial;"><img height="500" alt="Queensland-Butter" src="http://farm3.static.flickr.com/2569/3767995531_c769162386.jpg" width="416" /></span></a></center><br /><span style="font-family:arial;">Simple lang ang ad pero rak! Never mind that it looks like floorwax...</span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-64830934537020552702009-07-23T04:18:00.000-07:002009-07-23T04:22:03.929-07:00A-bl-bl-blue!<span style="font-family:arial;">Children of the 90s, do you remember this ad? Ang alam ko this campaign had a catchy tune eh, I just couldn't remember it. :-D I do remember loving the two blue men of this <strong>Colgate</strong> toothpaste ad, even though they look weird. Haha :D<br /></span><br /><center><br /><a title="colgate super blue_1 by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3741162931/"><img height="500" alt="colgate super blue_1" src="http://farm3.static.flickr.com/2543/3741162931_a9bd80e5b3.jpg" width="408" /></a></center>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com2tag:blogger.com,1999:blog-1782775713105757341.post-60937826154765904872009-07-19T00:39:00.001-07:002009-07-19T00:46:16.433-07:00Baby Plus Egg-shaped Basket Plus Bird Equals...<span style="font-family: arial;"><span style="font-weight: bold;">Johnson's Baby Soap!</span><br /><br />If I'm not mistaken, I think this <span style="font-weight: bold;">Johnson's Baby Soap</span> ad had a longer visible period because I remember back then, I used to always see it in print media and I'd always find that baby-in-the-basket to be cuddly and cute. Haha.</span><br /><br /><br /><center style="font-family: arial;"><a href="http://www.flickr.com/photos/40105946@N05/3733832417/" title="johnsons-baby-soap by Paul Rudyard, on Flickr"><img src="http://farm4.static.flickr.com/3420/3733832417_9f369af320.jpg" alt="johnsons-baby-soap" width="422" height="500" /></a></center><br /><br /><span style="font-family: arial;">I think <span style="font-weight: bold;">Johnson's</span> and <span style="font-weight: bold;">Tender Care</span> had the same approach in advertising. Will look for a Tender Care ad for comparison :-)<br /><br />Ad copy:<br /><br /><span style="font-weight: bold; font-style: italic;">Shouldn't your baby's first soap be the gentlest?</span><br /><span style="font-weight: bold; font-style: italic;">No other soap babies you better.</span><br /><br /><span style="font-weight: bold; font-style: italic;">(Product shot)<br /><br /><br /></span></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-58286807571552970082009-07-19T00:27:00.000-07:002009-07-19T00:32:03.303-07:00Look At My Mole<span style="font-family: arial;">Ye-he-hes! This one's a classic, alright!<br /><span style="font-weight: bold;">Bear Brand Sterilized Milk:</span><br /></span><br /><center style="font-family: arial;"><a href="http://www.flickr.com/photos/40105946@N05/3733832485/" title="bear-brand by Paul Rudyard, on Flickr"><img src="http://farm4.static.flickr.com/3506/3733832485_fc00f5cc20.jpg" alt="bear-brand" width="421" height="500" /></a></center><br /><span style="font-family: arial;">I even used to sing the song from their TVC when I was a kid. Well, more like humming lang, because I didn't have any inkling of the lyrics. And I think every kid wanted to have a lolo like that oldie in the commercial. :-)<br /><br /><br /></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-17944729312243214992009-07-14T23:54:00.000-07:002009-07-15T00:04:01.011-07:00Look For The Frakkin' Bird!<span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">So, who doesn't remember the<b> Albatross</b> ad? Very catchy eh! Albatross, for the uninitiated, is a popular brand of toilet deodorizers. They have been making our bathrooms smell freshhhh. Tama, masarap singhutin.</span></span><br /><br /><span style="font-family:arial;">Look for the bird daw...and look for the bird we do. :-D</span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><center> </center><center><a title="thisisoldschooladvertising_albatross by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3721141600/"><img alt="thisisoldschooladvertising_albatross" src="http://farm3.static.flickr.com/2447/3721141600_c322f4ab6f.jpg" width="419" height="500" /></a></center><br /></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><strong>Ad copy:</strong></span></span><br /><span style="font-family:Arial;"></span><br /><span style="font-family:Arial;"><em>Let the fragrance of Albatross keep your bathroom smelling fresh and clean for a long, long time. With any of the scents of Albatross: strawberry, lemon, sampaguita, herbal, lougere, jasmine, lavender, and now samba, you can be sure that the fragrance of your bathroom will linger on.</em></span><br /><p><em><span style="font-family:Arial;">Look for the bird.</span></em></p><p><em><span style="font-family:Arial;">Albatross. The deodorizer that works overtime.</span></em></p><br /><br /><center><a title="thisisoldschooladvertising_albatross by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3721141600/"></a> </center>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-66091477842811810362009-07-12T23:45:00.000-07:002009-07-13T00:13:00.050-07:00Ate Vi, Michael Jackson, Student Canteen<span style="font-family:arial;"><em>Time out muna from ads!</em></span><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;">Disclaimer: I am not a 70s kid but I can't help but wonder at these pics! <em>Wow, tagal na pero classic!</em> Very nostalgic, most especially because MJ is dead now. Michael Jackson with Vilma Santos--that's even better than the Nora Aunor bit!</span><br /><span style="font-family:Arial;"></span><br /><span style="font-family:arial;"><img id="BLOGGER_PHOTO_ID_5357838497465371506" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 222px; CURSOR: hand; HEIGHT: 320px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoN_INe7cbOPr0lPucK9lXmUhdS0r878hfsq0WmgOMKpwJnrVb4qKHv4fdvGwOZVpOTuBcnCQol6i-T6Fo9JhRj8MG3yYTRf4IdQNQ3KDhjRsTDio5sspKV1GyDnWFM6gaNLGcdOO_1vA/s320/vilma-mj.jpg" border="0" /><img id="BLOGGER_PHOTO_ID_5357838502543794834" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; HEIGHT: 233px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzzNv00eoChnza22JAU_dWa0blefVFGPUOmpV3vMQ5qkWuvCu9aTHHx7ltBzH1B1HGWUemLfe-tN1lIiaoZCNtece4kzSCG47oug5gzXif1Om44mYLwB1U1RUUQoSTfgX74OYxyRoyXkM/s320/MJ1.jpg" border="0" /></span><br /><br /><span style="font-family:Arial;"></span><br /><br /><span style="font-family:arial;"></span><br /><span style="font-family:arial;">According to Adobomagazine, the source of the pictures is unknown because they were only passed on from an email (I think).</span><br /><span style="font-family:arial;"></span><br /><br /><span style="font-family:arial;"><em>Hay...</em>Those were the days.</span><br /><span style="font-family:Arial;"></span><br /><span style="font-family:Arial;"><strong>HOPE</strong> (The Luxury Cigarette) <em>pa ang nagdala sa Jackson 5 dito</em> :D</span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-43765168214790559222009-07-11T03:12:00.000-07:002009-07-11T03:25:33.015-07:00Sabi ni Magnolia: Other Cheeses Cannot Do As Much!<span style="font-family:arial;">That's the spirit, <strong>Magnolia</strong>! Even if back in those days most kids loved that moustached guy Quezo and most moms didn't give a darn about what cheese to use best in dishes like, say, baked mac.<br /><br /><br /></span><center><a title="thisisoldschooladvertising_ by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3709675056/"><span style="font-family:arial;"><img alt="thisisoldschooladvertising_" src="http://farm3.static.flickr.com/2574/3709675056_efb882ddd8.jpg" width="406" height="500" /></span></a></center><div align="justify"><br /><br /><span style="font-family:arial;"><strong>Ad copy:<br /><br />Reveal your adventurous streak with Magnolia Quickmelt Cheese. Go wild. Slice it. Cube it. Grate it. Bake it. Cook it. Melt it. On just about anything! Yes, you can do whatever you imagine! And all it takes is one great cheese! Magnolia Quickmelt Cheese. </strong><br /><br /><strong>Best of all, it's Magnolia.</strong> </span></div><div align="center"><br /><br /><span style="font-family:arial;">***<br /></span></div><div align="justify"><br /><span style="font-family:arial;">There there, I think I have busted my HP scanner already. Will have to improvise with my slr for now. </span></div><div align="justify"></div><div align="justify"></div>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-56665453297217721952009-07-11T02:33:00.000-07:002009-07-11T03:24:37.077-07:00Before Tina Revilla Hosted PCSO's Lotto Draw...<center><a title="thisisoldschooladvertising_alpine full cream milk by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3708836537/"><img alt="thisisoldschooladvertising_alpine full cream milk" src="http://farm3.static.flickr.com/2453/3708836537_e10c0042e9.jpg" width="421" height="500" /></a></center><br /><span style="font-family:arial;">...she was the endorser for Alpine! (Along with her son, actually.)<br /><br />And long before ALPINE Full Cream Evaporated Milk went into the conscious realm of Filipino minds through Tina Revilla ads, 80s and 90s children have already been singing this all-too-familiar song:<br /><br /><em><strong>Sa bundok, mayroong dalawang pasas</strong></em><br /><em><strong>Sa pasas, mayroong dalawang butas</strong></em><br /><em><strong>Sa butas, mayroong lumalabas</strong></em><br /><em><strong>Ano 'yon?!</strong></em><br /><em><strong>Instant Alpine, puking malaki</strong></em><br /><em><strong>Dalawa susoooooooooooo</strong></em><br /><br />That didn't come from me okay? But I used to chant it with my fellow kababata back then, and it always earned me a slap in the butt from my Mom. :-D<br /><br /></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-51504737223002686832009-07-05T10:20:00.000-07:002009-07-11T03:12:09.178-07:00Plainest Toothbrush Ad Everrrrr<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBfIji_LAv0mkMCR-7XGI3XX3hu-jFATodXDVseWa6LNffKyUssFi0pA02Kp0LXQEvuyvvUHVfbBsrKg9Jw9UtH5eeX5Vox2uzQmxdfZWdOoq4Y5NmXuJzvrluwYfulJfGcr-JJ8OtGQE/s1600-h/thisisoldschooladvertising_.jpg"></a><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">A lot of people have told me (including my mom) that a </span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">toothbrush</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">, even in any form, colour, shape, electric or not, is still a toothbrush. I know...<i>labo</i>. Ganito lang yun: a toothbrush is a toothbrush. Its main purpose is to clean the inside of your mouth. So it doesn't really matter if it's plain-looking, or patterned after a spaceship (I know a lot of toothbrush brands that look like it). Ganun. Tootbrushing is something innate to mankind. And that's the reason why toothbrush ads turn me off. I always think these ads are here to keep reminding people of the need to brush their teeth, which is really something they should be doing regularly. Oh, for oral hygiene's sake! Now that's yucky. </span></span><br /><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Anyway, here's a classic from <b>TVP </b></span></span><b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Dental B</span></span></b><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">. After two decades, without any print ads or point-of-sale shelves (to my knowledge) the brand is still alive because I still see it in grocery stores. I still buy Dental B toothbrush, most especially when I travel. I usually pack it neatly along with my other toiletries. Cheap but effective, like any other toothbrush.</span></span><br /><br /><p><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"></span></span></p><p><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></p></span></span><center><a title="thisisoldschooladvertising_dental b toothbrush by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3708845407/"><img alt="thisisoldschooladvertising_dental b toothbrush" src="http://farm3.static.flickr.com/2442/3708845407_37bf8d196d.jpg" width="409" height="500" /></a></center><br /><br /><p></p><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">The red circle you see points out a product of my childhood...I had this phase in my younger years when I would randomly tear pieces of pages in magazines and books.</span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Ad copy:</span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><br /></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>Put your money where your mouth is.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b><br /></b></i></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>Since you spend so much on making sure you get what you deserve, we felt it was important to ask if your toothbrush is a TVP Dental B. </b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b><br /></b></i></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>If it is, you're on the right track.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b><br />If it isn't, here's what you've been missing:</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b><br /></b></i></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>- A tapered and rounded head for convenient cleaning of back teeth.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>- Top grade nylon bristles rounded at the ends for gentle brushing of teeth and massaging of gums.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>- Your choice of bristles: SOFT - for sensitive teeth and gums, MEDIUM - for extra strong cleaning, and HARD for heavy duty cleaning and for brushing dentures.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>-Diamond-cut handle in brilliant stone colors to match nearly every whim.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b><br /></b></i></span></span><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>Believe it or not, with all the luxurious features TVP Dental B offers, some people think that all toothbrushes are the same. That's alright. We don't make enough for everyone anyway.</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>TVP Dental B</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>The Very Personal DENTAL BRUSH</b></i></span></span><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;"><i><b>Feel the luxury.</b></i></span></span><br /><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">***</span></span><br /><br /><span class="Apple-style-span" style="font-family:arial;"><span class="Apple-style-span" style="font-size:small;">Ouch, <i>natamaan ako sa last line. </i></span></span><br /><em><span style="font-family:Arial;">Ang haba ng copy!</span></em>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-39424520478514143102009-07-05T09:25:00.000-07:002009-07-05T10:04:47.766-07:00Richard Gomez For Diet Coke<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://farm3.static.flickr.com/2619/3690929350_28fa67a1be.jpg?v=0"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 444px; height: 500px;" src="http://farm3.static.flickr.com/2619/3690929350_28fa67a1be.jpg?v=0" border="0" alt="" /></a><div style="text-align: left;"><span class="Apple-style-span" style="color:#0000EE;"><span class="Apple-style-span" style="text-decoration: underline;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">There are just so many things in this Diet Coke print ad that strike a nostalgic note in me:</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">1.) Diet Coke at 2.50 pesos. Wowwwww...</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">2.) Diet Coke in glass bottles. That's something.</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">3.) Richard Gomez, in the words of my girlfriend, in his "full glorified hotness". (Read: Mr Gomez at the time when he wasn't dabbling in the mad world of politics.)</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Print ads like this worked like crazy in the 90s. Hay...nothing like the good old days.</span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Ad Copy:</span></span></i></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Diet Coca-Cola</span></span></i></b></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></i></b></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Just for the taste of it.</span></span></i></b></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Less than one calorie.</span></span></i></b></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;">Now available in bottles. Suggested retail price: 2.50</span></span></i></b></div><div><b><i><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></i></b></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family:arial;"><br /></span></span></div><div><br /></div>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-22758083838095997072009-04-24T06:10:00.001-07:002009-07-12T01:35:02.020-07:00Magnolia Ice Cream Is Undeniably A Classic<span style="font-family:arial;">Magnolia Chocolait, Magnolia Ice Cream, Magnolia Butter, Magnolia plant near St. Paul--you name it, I like(d) it. Darn the first mention is the tear-jerker of all Magnolia products I used to consume. Who didn't love the chocolate milk that came in glass bottles? I am wishing I saved some of those bottles for memorabilia.<br /><br />Same goes for this Irish Classic-flavoured Magnolia Ice Cream. So they say it's exquisitely brewed. Well, I think from years of eating ice cream, I've realized that as long as it's coffee flavoured, then nothing could go wrong.<br /><br /><br /></span><span style="font-family:arial;"></span><center><a title="thisisoldschooladvertising_magnolia irish coffee classic by Paul Rudyard, on Flickr" href="http://www.flickr.com/photos/40105946@N05/3711721051/"><span style="font-family:arial;"><img alt="thisisoldschooladvertising_magnolia irish coffee classic" src="http://farm3.static.flickr.com/2490/3711721051_b4b9da2431.jpg" width="420" height="500" /></span></a></center><br /><br /><span style="font-family:arial;">By now, a lot of you would have realized that to create this naturally-looking ice cream that didn't melt in intense heat of studio lights, people from ad agencies had to rely on what they call food styling--essentially making fake food look darn real. So this ice cream probably was mashed potatoes in real life. But I must admit--again with little editing, they made the print out stand out in a cluttered world of black-text-on-gray-paper.<br /><br />Great great work, truly exquisite :)<br /><br /></span><span style="font-family:arial;"></span><p><span style="font-family:arial;"></span></p><span style="font-family:arial;"><strong></strong></span><br /><span style="font-family:arial;"><strong>Copy:</strong><br /><br /><em>EXQUISITELY BREWED</em><br /><em>New! Irish Coffee Classic</em><br /><em>Special coffee ice cream blended with Irish cream liqueur and rippled with coffee syrup. In a flavor duet with rich, rich cream-based ice cream lavishly laced with chocolate-coated butter cookies and chocolated coated marshmallows. Try it and brew up a passion.</em><br /><em>Definitely, among the world's best tasting ice creams.</em><br /><br /></span><span style="font-family:arial;"></span><em><p><span style="font-family:arial;"></span></em></p><br /><em></em><br /><br /><br /><span style="font-family:arial;">*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.) </span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-25245337717304476522009-04-21T13:05:00.000-07:002009-04-24T12:04:20.856-07:00This Was The Way To Advertise Cooking Oil...<span style="font-family:verdana;font-size:85%;">...S'yempre pa, Minola! (note the apostrophe, boys and girls...few people write that word that way, astig :p )</span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;">Can you see the healthy, wide-eyed <em>omigosh-this-ad-is-gonna-make-me-famous</em> look of the cute girl don in a semi-hawaiian look who's probably in her late 20s right now? She's a good testimony for all that wellness that comes with Minola cooking oil right after deep frying a whole batch of breaded chicken with it. :-)</span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;">See, it was that simple. But I believe it was the darn prawns that convinced me flat. Hehe.</span><br /><br /><br /><br /><br /><img id="BLOGGER_PHOTO_ID_5327245086899863586" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 341px; CURSOR: hand; HEIGHT: 400px; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrgTKyJi8W1KuODDNPqfe0U9oZNALJATJMUuPJQEQhyhOgDtDJ59sV1PC_iAo-Uhpoimc4AsbEJ0EB5nzCD_SuBWvBCEH4mfkX4ikWsh9FKb7n7s8FYaD8i5u0U7DNl8U8FPCre2G3fBQ/s400/thisisoldschooladvertising_minola+oil.jpg" border="0" /><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;">Copy:</span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;"><em>For Whole-Family Goodness, Choose The Healthy Cooking Oil</em></span><br /><span style="font-family:Verdana;font-size:85%;"><em>The Philippines' No. 1...S'yempre pa, Minola</em></span><br /><span style="font-family:Verdana;font-size:85%;"><em>As clear as can be. You can really see how pure and refined Minola is. No undesirable odor, no oily smell or taste. You'll love frying and cooking with Minola.</em></span><br /><span style="font-family:Verdana;font-size:85%;"><em>Savour the natural good taste of food. S'yempre pa, Minola, the premium edible oil!</em></span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;">*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)</span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><span style="font-family:Verdana;font-size:85%;"></span><br /><br /><span style="font-family:Verdana;font-size:85%;"></span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0tag:blogger.com,1999:blog-1782775713105757341.post-88862487056634653582009-04-21T12:06:00.000-07:002009-04-21T13:38:34.614-07:00Hello, World!<span style="font-family:verdana;font-size:85%;">Before the advent of Web 2.0 and other digital shenanigans, people actually read newspapers and collected magazines. People watched local television and didn't have to worry about seeing crap because the networks aired shows that actually tested the audience's intelligence. Good quality programs...don't we all miss them? Whenever Tiny Toons was on, we kids could sing to its tune:<br /><br />"We're tiny, we're toony, we're all a little looney, and in this cartooney we're invading your TV!"<br /><br />And we actually listened to Captain Planet, because after all, he's the hero/gonna take pollution down to zero. Haha, good old cartoons.<br /><br />Back then it was cool to have a pager strapped on your side, but it wasn't necessary and it was okay to finish high school without them. And it was more fashionable and sweet to exchange handwritten letters. I was once a sucker for that.<br /><br />Boybands were in and it was cute then for guys to carry on with the boy band look--white shirts with baggy pants and extra large windbreakers in arresting primary colours. Every guy wanted to look like Nick Carter, and it was fine.<br /><br />We played Nintendo Family Computer but only for a couple of hours--afternoons were best spent outside the house, chasing one another in a game of tag.<br /><br />I even remember dozing off to Doogie Howser's theme, at night. When you really think about it, he was the first ever blogger--offline blogger, that is. He wrote about the day's experience on his computer. That was classic. It was also Doogie Howser MD that made me want my own PC.<br /><br />Fast forward now, and I believe life is zoooooming in at a really fast pace. Sometimes I look back at the past decade and miss how simple things were before. Sometimes things are just so quick and instant right now that I feel like I'm having a hard time catching up with stuff. That has got be bad, because I'm only 24.<br /><br />And I digress from my real purpose.<br /><br />You may be asking, what's with the drama? This isn't drama, my friends. This is actually a sudden impulse to start blogging. You see, I renovated one of the areas in our house to turn it into my own room. As I was clearing stuff that were probably piled for two decades already, I came across a large stack of old magazines that date back to the 90s. What got me interested in these magazines were the ads--good old print advertising that most probably didn't make use of Photoshop. Ergo, the quality, the perfection, the shoot-reshoot that took a lot of time. This made the best photographers stand out from mediocrity. It's got to be hard when you're shooting on film with no means of getting the instant fixes. More solid colours, less of the gradient. Heavier copies--there is no such thing as a one-liner. Things had to be explained, even if it meant putting a paragraph there. The consumer has to know the ingredients. The reader has to know how the product works. It worked that way because people weren't that interrupted. People could focus better. People could read, watch, listen to what a product has to say.<br /><br />See? You get a feel of the big difference of then and now. Well, just join me in the old school ride, as I post the ads I got from the magazines. Sooner or later I'll be running out of ads to post but what the heck, this should be fun to share, and I never would have hesitated to start this. :)<br /><br />See you round round round!</span>Paul Rudyardhttp://www.blogger.com/profile/02011783321236193592noreply@blogger.com0