Jolina, Angelu and Guia for Newtex

Will you look at that! Before Angelu de Leon went crazy over Joko Diaz, before Jolina Magdangal switched TV networks, and before Guia Alvarez totally slipped out of showbiz consciousness, these three girls were once endorsers of Newtex (yung sanitary napkin. Hindi ako target market, obviously). For those who really can't remember Guia, she started in Ang TV (everybody now: "Esmyuskee!!!")

They looked so fresh and vibrant in this ad--save for Guia Alvarez's we smile. I have no idea if it's a half-meant smile or what.

***

Ad copy:

What? Miss the fun because you have? No way! With Newtex, pwede ka pa ring mag-enjoy! Kasi ang Newtex, tamang tama ang thickness kaya sigurado ka sa protection. You'll feel confident...you can be yourself! Ang saya di ba?

(Product shot) Newtex. Pagkat dalaga ka na!

May Queensland Butter Pa Ba?

I used to always see this ad in print dati. May Queensland Butter pa ba ngayon? Pang-Dairy Creme lang kasi ako hahaha.


Simple lang ang ad pero rak! Never mind that it looks like floorwax...

A-bl-bl-blue!

Children of the 90s, do you remember this ad? Ang alam ko this campaign had a catchy tune eh, I just couldn't remember it. :-D I do remember loving the two blue men of this Colgate toothpaste ad, even though they look weird. Haha :D

Baby Plus Egg-shaped Basket Plus Bird Equals...

Johnson's Baby Soap!

If I'm not mistaken, I think this Johnson's Baby Soap ad had a longer visible period because I remember back then, I used to always see it in print media and I'd always find that baby-in-the-basket to be cuddly and cute. Haha.




I think Johnson's and Tender Care had the same approach in advertising. Will look for a Tender Care ad for comparison :-)

Ad copy:

Shouldn't your baby's first soap be the gentlest?
No other soap babies you better.

(Product shot)

Look At My Mole

Ye-he-hes! This one's a classic, alright!
Bear Brand Sterilized Milk:


I even used to sing the song from their TVC when I was a kid. Well, more like humming lang, because I didn't have any inkling of the lyrics. And I think every kid wanted to have a lolo like that oldie in the commercial. :-)

Richard Gomez For Diet Coke

There are just so many things in this Diet Coke print ad that strike a nostalgic note in me:

1.) Diet Coke at 2.50 pesos. Wowwwww...

2.) Diet Coke in glass bottles. That's something.

3.) Richard Gomez, in the words of my girlfriend, in his "full glorified hotness". (Read: Mr Gomez at the time when he wasn't dabbling in the mad world of politics.)

Print ads like this worked like crazy in the 90s. Hay...nothing like the good old days.

Ad Copy:

Diet Coca-Cola

Just for the taste of it.

Less than one calorie.

Now available in bottles. Suggested retail price: 2.50

This Was The Way To Advertise Cooking Oil...

...S'yempre pa, Minola! (note the apostrophe, boys and girls...few people write that word that way, astig :p )

Can you see the healthy, wide-eyed omigosh-this-ad-is-gonna-make-me-famous look of the cute girl don in a semi-hawaiian look who's probably in her late 20s right now? She's a good testimony for all that wellness that comes with Minola cooking oil right after deep frying a whole batch of breaded chicken with it. :-)

See, it was that simple. But I believe it was the darn prawns that convinced me flat. Hehe.






Copy:

For Whole-Family Goodness, Choose The Healthy Cooking Oil
The Philippines' No. 1...S'yempre pa, Minola
As clear as can be. You can really see how pure and refined Minola is. No undesirable odor, no oily smell or taste. You'll love frying and cooking with Minola.
Savour the natural good taste of food. S'yempre pa, Minola, the premium edible oil!

*To retain the details of the ad (from the creases down to the paper texture), I refrained from altering the image, save for the watermark, brightness/contrast adjustments and the stitching (the magazine happens to be bigger than my scanner, seriously.)